The term “e-commerce” defines the process of selling and purchasing products and services via an electronic device. The evolution of the digital marketing channels has now invested the universe of cosmetic products; the cosmetic companies, attracted by the advantages and the opportunities offered by these sale practices, have developed the interest to sell on its own beauty e-commerce.
Cosmoderma, in response to these renewed needs, offers a range of functional products to undertake e-commerce activities of cosmetics. The platforms dedicated to e-commerce of cosmetics, considering the virtual interaction with the customer, must rely on high-impact presentation methods and attractive products.
Cosmoderma can boast excellent research and development services in terms of innovative formulas, as well as support and graphic design at the service of those who want to develop their e-commerce cosmetics platform.
New and exclusive formulation or white label?
Thanks to our R&D laboratories, it is possible to develop customized formulas on specific request as well as purchase the so-called “white label” products already tested on the market. Which of the two options is the most suitable?
Both options offer advantages: in the first case, the client has the opportunity to market exclusive and personalized formulas; instead, in the other case, the immediate possibility to put the “ready to go” products on the market, allows saving time and money related to tests necessary to develop a new product.
Cosmetics and authorization for the online sale
The authorizations for the online sale are the same requested for the sale on physical retails. The European regulation of cosmetic products (CE) 1223/2009 states the requirements related to the placing on the market: the cosmetic selling must be preceded by the registration of the product on the CPNP and the drafting of the PIF.
The CPNP (Cosmetic Products Notification Portal) is a portal through which the responsible person, and in some conditions the distributor, registers every cosmetic products intended to be marketed.
The PIF (Product Information File) is a safety dossier, drafted by the safety assessor, which contains all the characteristics of the final products, the raw materials by which it is composed, the values of exposition, the results of stability tests, the conformity of the packaging with the cosmetic products and eventually efficacy data.
Online sale tips from the experts
The consumer, which has already metabolized the technology revolution of online payment systems, willingly trusts on e-commerce for purchasing activities in the beauty field, thus taking advantages of simple solutions for price comparison and avoiding long lines and endless waiting at the cash register.
But, how to sell cosmetic products via web? The innovation of the formulas and the packaging are for sure some of the winning solutions.
Exclusive formulas, as crunchy emulsions, powder products and color and texture changing products, are able to arouse curiosity and attraction. Packaging, in addition to playing a fundamental role in the protection and preservation of the product, is the most suitable and effective means to attract the attention of the consumer and induce him to purchase.