The development of a cosmetic products is the result of the synergy of multidisciplinary knowledge: if the chemical science and biological are the fundamental prerequisite at the base of the study and the innovative formulation, market studies allow to understand the consumer needs and desires, making the product exclusive and attractive.
What it the benchmarking?
The benchmarking is the comparative analysis of good and services provided by market leaders, carried out with the aim of assessing their strengths and consequently achieving a winning and competitive product on the market. The benchmark analysis does not consist in copying competitors ‘cosmetic products, but in assessing which products which are most appreciated by the consumer and in perfecting the cosmetic portfolio.
Which are the aspects need be analysed? The choice of product from which to draw inspiration depends on several factors including, for example, the type of cosmetics, top ingredients, claims, cost and positioning on the market. Following the study of competing products on the market, we proceed with the development of the cosmetic following the commitments needs and trends of the moment.
The Cosmoderma’s specialists, thanks to their transversal skills, analyse benchmark on the market and develop efficacy cosmetic products which respect the needs of the modern consumer. The comparative study give them ideas and inventiveness with the scope of always improve the cosmetic formulas.