The awareness of the complexity of the skincare system has led to the search for cosmetics that can fulfil multiple functions in a single product. Starting from the realisation that it is possible to act on several levels by customising cosmetic ingredients and product textures, cosmetic companies have embraced this product philosophy, which was initially introduced by the BB cream from Asian markets. Since then, cosmetics manufactures producing for their own brand or for third companies have increasingly developed multifunctional products that could also meet the needs of a multitasking consumer.
Multifunctional cosmetics: benefits in your beauty routine
A multifunctional cosmetic offers many benefits: first of all, it is suitable for everyone, even the laziest. In daily skin care, you can achieve with a few gestures and a simple application what you would achieve with countless products even for those who do not have much time or desire to take care of their skin. Convenient for travelling, for carrying in a bag, to the gym, they save space and especially reduce the number of cosmetic products that are thrown away once they have passed their expiry date. High attention to specific formulations leaves the consumer satisfied after application and enables companies to develop more and more advanced and contemporary cosmetics.
Multipurpose beauty products: the most requested
Multifunctional cosmetics can be targeted to the treatment of different parts of the body: that’s how on the market we see the presence of face creams that perform multiple functions in a single application; or products that can be used on the body and hair depending on the desired final effect. Cleansing no longer becomes a simple act of cleansing the skin and respecting the skin’s balance, it provides hydration and nourishment in a single gesture.
At Cosmoderma, as a third cosmetics manufacturer, the range of multifunctional cosmetics on offer is genuinely broad. The most frequently requested products are:
- cleansing mousses with moisturising action: in this type of all-in-one cosmetic, the gentleness of cleansing is assisted by the presence of alpha-hydroxy acids that stimulate the renewal of physiological epidermis, and by the natural moisturising components of the hydrophilic natural moisturising factor, which are naturally removed with cleansing and therefore need to be supplemented. As a result, the skin is cleansed and properly moisturised after application;
- multifunctional oils with a silky touch and easy absorption that can be used on the face, body and hair, depending on the consumer’s needs. In these cases, the high technical-formulative standard of the cosmetic is what makes the difference and allows the product to act in different ways on various skin areas;
- face masks with encapsulated and sustained-release ingredients: the mask therefore does not become a pure skin polishing tool, but enables the release of stabilised actives that act in depth at a structural level on the skin.
The possibility of multifunctional cosmetics that a third cosmetics manufacturer can offer its customers is broad and allows them to meet the most up-to-date demands of the modern consumer.