Skin care represents the cosmetic routine that every person adopts for the care and well-being of their skin. As each individual is characterised by his or her skin type, the choice of cosmetics for his or her skin care is more important than ever.
In recent years, we are witnessing a real selection of essential cosmetics that allow for waste-free skin care, with a view to minimalist skin care. For the consumer, this means selecting cosmetics with care and attention, favouring multifunctional products, while for manufacturers of face creams and all care cosmetics, it is a formulation challenge that offers numerous advantages at the same time. In order to keep up with the needs of the market, and with a view to increasingly energy-saving cosmetics, cosmetics manufacturers are thus stimulated to devise and produce formulations that are increasingly rich in active ingredients, enabling them to maintain skin eudermy in just a few steps while reducing environmental impact.
The power of minimal skin care
The minimalist approach, which follows the principle ‘less is more’, allows a careful selection of cosmetics suitable for one’s skin type, while maintaining a high level of personal care. Minimalist skin care does not mean less care for one’s own person; on the contrary, it means greater awareness in the choice of cosmetics supplier and the type of products to be used. This also translates into a significant reduction in waste and increases in the performance of the cosmetics used.
For the end consumer, there is an objective time saving that is more crucial than ever in this day and age, where time for self-care is increasingly limited. The benefits are also transmitted on a psychological level, because being able to take care of one’s own skin conveys a feeling of psychophysical well-being that benefits the entire organism.
How to create a minimalist beauty routine
Minimalist skin care involves the use of a few, but essential products.
The first approach is cleansing: a step that is often overlooked but which is the starting point in preparing the skin to receive subsequent treatments. Contract cosmetics companies must therefore formulate non-aggressive cleansers with gentle surfactants that rid the skin of dirt and impurities while respecting the skin’s physiology. A cleansed but not sensitised skin is ready for subsequent cosmetic products. Respecting the hydrolipidic film during the cleansing phase of the skin is a fundamental prerequisite for a successful minimalist beauty routine.
Next comes moisturising: in this phase, the manufacturers of facial cosmetics for minimalist skin care offer multifunctional products, which act at 360 degrees on the cellular functions essential for healthy skin. At the same time, these formulations must be light and non-greasy, easy to apply and pleasant in texture.
Protection is a key aspect in slowing down exogenous skin ageing, so the cosmetics on offer contain within them systems to protect against free radicals induced by blue light, environmental pollution and solar radiation, in a pluripotent blend that allows all these benefits in a single step.
The minimalist beauty routine is therefore the trend of the moment, but also of the future, because it not only offers benefits to the skin, but also fits into the context of modern sensibilities aimed at reducing waste and optimising performance.