In the world of cosmetics, there is a new trend that is gaining ground: SKIN MINIMALISM. It comes literally from the word ‘skin’ and ‘minimalism’ and represents the trend among a wide range of consumers to go in search of simple, hence minimalist, high-performance skin care.
What is skin minimalism
Skin minimalism is expressed through the use of relatively few but essential cosmetics to allow all consumers, including through a few simple gestures, to care for the wellbeing of their skin and their person. Especially with regard to face care, which is often ‘bombarded’ by the use of numerous cosmetics, skin minimalism involves the application of only few products, but highly functional and with specific active ingredients. This means going in search of targeted and extremely effective formulations.
Skin minimalism’s benefits
The ultimate benefits of the Skin Minimalism cosmetic trend are first and foremost in terms of time, as in an increasingly fast-paced society the process of caring for one’s skin is obviously essential but in need of optimisation. In addition, an implicit benefit is in terms of cost: wastage of products is avoided, which leads to financial savings. Last but not least, closely linked to this concept is respect for the environment and the search for greater sustainability in daily gestures: using a few selected products makes it possible to reduce the input of polluting packaging, the waste of raw materials and, of course, also the eventual disposal of superfluous cosmetics that are often thrown away when they reach their expiry date for consumers. A final positive aspect, using few products also means more clarity for the customer, who is often confused by a cosmetics market full of offers from which it is sometimes difficult to make a correct selection.
Essential skinminimalism’s products
In order to ensure that it works, it is obviously essential to choose the right products in skin minimalism. Following this new cosmetic philosophy, only a few products are needed to cure the face: cleansing, moisturising through specific creams and serums.
In this sense, the choice of the right formulation for different skin types and the concentration of specific active ingredients becomes crucial for excellent results. Contract cosmetics companies, such as Cosmoderma, are able to create right formulations for minimalism skin and are outfitted to produce essential and functional creams, cleansers and face serums. Formulation expertise and manufacturing practices are winning elements in providing successful products for this new cosmetic trend.